Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Upon completing his historic work on the Human Genome Project in 2002, J. Craig Venter declared that he would sequence the genetic code of all life on earth. Thus began a fifteen-year quest to collect DNA from the world's oldest and most abundant form of life: microbes. Boarding the Sorcerer II, a 100-foot sailboat turned research vessel, Venter travelled over 65,000 miles around the globe to sample ocean water and the microscopic life within. In this book, Venter and science writer David Ewing Duncan tell the remarkable story of these expeditions and of the momentous discoveries that ensued-of plant-like bacteria that get their energy from the sun, proteins that metabolize vast amounts of hydrogen, and microbes whose genes shield them from ultraviolet light. The result was a massive library of millions of unknown genes, thousands of unseen protein families, and new lineages of bacteria that revealed the unimaginable complexity of life on earth. Yet despite this exquisite diversity, Venter encountered sobering reminders of how human activity is disturbing the delicate microbial ecosystem that nurtures life on earth. In the face of unprecedented climate change, Venter and Duncan show how we can harness the microbial genome to develop alternative sources of energy, food, and medicine that might ultimately avert our destruction. A captivating story of exploration and discovery, this book restores microbes to their rightful place as crucial partners in our evolutionary past and guides to our future.

This book presents state-of-the-art information on both the scientific and clinical aspects of the Millon Clinical Multiaxial Inventory, a test that uniquely assesses both personality pathology and psychopathology. The book presents original contributions from major researchers/clinicians who have published seminal papers on the MCMI and who are recognized authorities in their specific areas. Clinical examples of the MCMI with a variety of clinical populations are provided, and many chapters summarize the research in that area as well as present clinical illustrations of the MCMI with actual cases.
The book provides the reader with the most accurate information on the MCMI -- a test that has made exciting advances in the assessment of personality and psychopathology. The scientific and clinical status of this instrument is presented with a variety of clinical populations, including major psychiatric disorders, depression, substance abuse, anxiety disorders, eating and stress disorders, etc. Recent applications and advances in special areas, such as the instrument's use with medical populations and non-clinical populations, are also presented.

“Will undoubtedly shape our understanding of the global ecosystem for decades to come.” —Siddhartha Mukherjee, author of The Emperor of All Maladies A celebrated genome scientist sails around the world, collecting tens of millions of marine microbes and revolutionizing our understanding of the microbiome that sustains us. Upon completing his historic work on the Human Genome Project, J. Craig Venter declared that he would sequence the genetic code of all life on earth. Thus began a fifteen-year quest to collect DNA from the world’s oldest and most abundant form of life: microbes. Boarding the Sorcerer II, a 100-foot sailboat turned research vessel, Venter traveled over 65,000 miles around the globe to sample ocean water and the microscopic life within. In The Voyage of Sorcerer II, Venter and science writer David Ewing Duncan tell the remarkable story of these expeditions and of the momentous discoveries that ensued—of plant-like bacteria that get their energy from the sun, proteins that metabolize vast amounts of hydrogen, and microbes whose genes shield them from ultraviolet light. The result was a massive library of millions of unknown genes, thousands of unseen protein families, and new lineages of bacteria that revealed the unimaginable complexity of life on earth. Yet despite this exquisite diversity, Venter encountered sobering reminders of how human activity is disturbing the delicate microbial ecosystem that nurtures life on earth. In the face of unprecedented climate change, Venter and Duncan show how we can harness the microbial genome to develop alternative sources of energy, food, and medicine that might ultimately avert our destruction. A captivating story of exploration and discovery, The Voyage of Sorcerer II restores microbes to their rightful place as crucial partners in our evolutionary past and guides to our future.

In this provocative book, Carys Craig challenges the assumptions of possessive individualism embedded in modern day copyright law, arguing that the dominant conception of copyright as private property fails to adequately reflect the realities of cultural creativity. Employing both theoretical argument and doctrinal analysis, including the novel use of feminist theory, the author explores how the assumptions of modern copyright result in law that frequently restricts the kinds of expressive activities it ought to encourage. In contrast, Carys Craig proposes a relational theory of copyright based on a dialogic account of authorship, and guided by the public interest in a vibrant, participatory culture. Through a critical examination of the doctrines of originality and fair dealing, as well as the relationship between copyright and freedom of expression, she explores how this relational theory of copyright law could further the public purposes of the copyright system and the social values it embodies. This unique and insightful study will be of great interest to students and scholars of intellectual property, communications, cultural studies, feminist theory and the arts and humanities. Contents: 1. Introduction Part I: Copyright and Cultural Creativity in Context 2. Constructing Authorship: The Underlying Philosophy of the Copyright Model 3. Authorship and Conceptions of the Self: Feminist Theory and the Relational Author Part II: The Origin of Copyright: Locke, Labour and Limiting the Author s Right 4. Against a Lockean Approach to Copyright 5. The Evolution of Originality: The Author s Right and the Public Interest Part III: Use, Transformation and Appropriation : Exploring the Limits of Copyright 6. Fair Dealing and the Purposes of Copyright Protection 7. Dissolving the Conflict between Copyright and Freedom of Expression 8. Final Conclusions Index

A large amount of research effort goes into assessing the health benefits of a plant-based diet, resulting from human desire to consume a more sustainable diet that is less destructive of the earth's natural resources. In addition, a growing number of people are choosing the vegan or total vegetarian diet because of the potential to greatly reduce the risk of chronic diseases and mortality rates. Although this interest in plant-based eating is popular, there exist concerns on the safety of some vegetarian diets, especially a vegan diet. This book describes issues of the vegetarian diet and outlines ways to prevent nutrient deficiencies. Vegetarian Nutrition and Wellness focuses on synthesizing research around vegetarian diets and human health. A major section of the book deals with how a vegetarian diet protects population groups from the major chronic diseases, such as cardiovascular diseases, obesity, and various cancers. Based upon ecological and clinical studies, chapter authors explain the health-promoting properties of plant-based diets, and compare/contrast health outcomes obtained from consuming omnivorous diets with a vegetarian or vegan diet. Fruits and vegetables figure prominently in vegetarian diets and provide a substantial effect in disease reduction and health-promoting properties of a plant-based diet. Vegetarian Nutrition and Wellness is written for the academic community, registered dietitians, health professionals, and graduate students in nutrition and public health. Each chapter provides a comprehensive review of the scientific literature and includes a concise summary at the beginning of each chapter. The time is ripe for this book to update the scientific community with a collage of well-documented topics on vegetarian nutrition.

An expansive and incisive overview of the practical uses of harmonization and its implications for data quality and costs In Survey Data Harmonization in the Social Sciences, a team of distinguished social science researchers delivers a comprehensive collection of ex-ante and ex-post harmonization concepts and methodologies in the context of specific longitudinal and cross-national survey projects. The book examines how ex-ante and ex-post harmonization work individually and in relation to one another, offering practical guidance on harmonization decisions in the preparation of new surveys. Contributions from experts in sociology, political science, demography, economics, health, and medicine are included, all of which give voice to discipline-specific and interdisciplinary views on methodological challenges inherent in harmonization. The authors offer perspectives from Europe and the United States, as well as Africa, the latter of which provides perspectives rarely features in survey research methodology handbooks. Readers will also find: A thorough introduction to approaches and concepts for survey data harmonization, as well as the effects of data harmonization on the overall survey research process Comprehensive explorations of ex-ante harmonization of survey instruments and non-survey data Practical discussions of ex-post harmonization of national social surveys, including explorations of survey data recycling and the harmonization of panel surveys In-depth examinations of the use of harmonized data in statistical analysis, as well as standardization, harmonization, and comparability Perfect for upper undergraduate and graduate academic researchers who specialize in survey research methodology, Survey Data Harmonization in the Social Sciences will also earn a place in the libraries of survey practitioners who engage in international research.

Have you ever considered how much effect information technology has on society throughout the world? Progress often places lower income and marginalized communities at a distinct disadvantage. Community Participation and Geographic Information Systems, however, offers a detailed look at numerous incidences around the world where communities have actually taken control of the technology and really used it to their advantage. This is presented in the form of case studies and models such as Philadelphia's neighborhoods, the Atlanta Project, and neighborhood revitalization in Minneapolis, reflect on public participation in GIS concepts, best practices, constraints and opportunities.

The recent emergence of many new states and the creation of a large number of international institutions have resulted in considerable growth in the number of persons having diplomatic status. However, an unfortunate side-effect of this growth has been a corresponding increase in the number of attacks on diplomatic personnel, as symbolic figures diplomats are targets for all types of political violence. This book provides an in-depth examination of the legal and non-legal regimes directed towards the protection of diplomatic personnel around the world. It examines the theoretical and practical justifications for the granting of special protection to such personnel and also particular recent developments in international law relating to the prevention of terrorism and the development of international criminal law, including the International Criminal Court.

All countries in the world understand that education is vital to human and economic prosperity and that teacher education unavoidably is implicated. But the snag is this: political forces shaping public opinion in individual nations (particularly the U.S.) are deeply divided concerning how teacher education should proceed. This book acknowledges this Achilles heel tension, but does not become weighed down by it. Instead, it focuses on 'the practical' (Schwab, 1969), matters that have been locally deliberated and enacted. Pedagogies are named, origins (cultural/practical/theoretical/policy roots) are traced and a live example of the pedagogy unfurling in the local setting is presented from an insider-view.

Despite deans playing critical roles in education, little is known about the knowledge, skills, and dispositions needed for the job, or the practical dilemmas they face on an almost daily basis. Each chapter of this international collection opens the role up for examination and critique, developing a deeper understanding of what it means to be a dean, and offering insights into the transition into the role, managing the daily demands and expectations of it, and what it means to exit the deanship. The book brings being a dean and the leadership inherent in the position into sharp focus based on international perspectives on doing the job.

Despite deans playing critical roles in education, little is known about the knowledge, skills, and dispositions needed for the job, or the practical dilemmas they face on an almost daily basis. Each chapter of this international collection opens the role up for examination and critique, developing a deeper understanding of what it means to be a dean, and offering insights into the transition into the role, managing the daily demands and expectations of it, and what it means to exit the deanship. The book brings being a dean and the leadership inherent in the position into sharp focus based on international perspectives on doing the job.

The recent emergence of many new states and the creation of a large number of international institutions have resulted in considerable growth in the number of persons having diplomatic status. However, an unfortunate side-effect of this growth has been a corresponding increase in the number of attacks on diplomatic personnel, as symbolic figures diplomats are targets for all types of political violence. This book provides an in-depth examination of the legal and non-legal regimes directed towards the protection of diplomatic personnel around the world. It examines the theoretical and practical justifications for the granting of special protection to such personnel and also particular recent developments in international law relating to the prevention of terrorism and the development of international criminal law, including the International Criminal Court.

Have you ever really considered how much effect information technology has on society throughout the world? Sadly, progress often places lower income and marginalised communities at a distinct disadvantage. This book however, offers a detailed look at numerous incidences around the world where communities have actually taken control of the technology and really used it to their advantage. This is presented in the form of case studies and models which reflect on public participation in GIS concepts, best practices, constraints and opportunities.

eBook available with sample pages: 0203469488

A fascinating illustrated look at various forms of Japanese popular culture: pop song, jazz, enka (a popular ballad genre of music), karaoke, comics, animated cartoons, video games, television dramas, films and "idols" -- teenage singers and actors. As pop culture not only entertains but is also a reflection of society, the book is also about Japan itself -- its similarities and differences with the rest of the world, and how Japan is changing. The book features 32 pages of manga plus 50 additional photos, illustrations, and shorter comic samples.

This book presents state-of-the-art information on both the scientific and clinical aspects of the Millon Clinical Multiaxial Inventory, a test that uniquely assesses both personality pathology and psychopathology. The book presents original contributions from major researchers/clinicians who have published seminal papers on the MCMI and who are recognized authorities in their specific areas. Clinical examples of the MCMI with a variety of clinical populations are provided, and many chapters summarize the research in that area as well as present clinical illustrations of the MCMI with actual cases. The book provides the reader with the most accurate information on the MCMI -- a test that has made exciting advances in the assessment of personality and psychopathology. The scientific and clinical status of this instrument is presented with a variety of clinical populations, including major psychiatric disorders, depression, substance abuse, anxiety disorders, eating and stress disorders, etc. Recent applications and advances in special areas, such as the instrument's use with medical populations and non-clinical populations, are also presented.

Research on teacher education and classroom teaching has evolved significantly in recent decades, with more research taking an international or intersectional lens. The International Study Association on Teachers and Teaching (ISATT) has moved with the field, beginning as a predominantly white European and North American organization in 1983, it now has active membership from more than 60 countries across the globe. The ISATT 40th Anniversary Yearbook, presented over four volumes, reflects this growth through celebrating the contributions of ISATT members over time and offering current scholarly research to inform current and future teacher education and teaching. This volume, Teacher Education in the Wake of Covid-19, pays particular attention to ways in which teaching and teacher education have been impacted by, and respond to, advances in technology and to the coronavirus pandemic. The editors present chapters dedicated to the examining the tools of technology and how these intersect with and have potential within teaching and teacher education as we look to the future possibilities. A collection of chapters provide analysis of the lived reality of pivoting to embrace pandemic pedagogies; the pandemic and social relationships; assessment during the pandemic; and the consequences for equity and agency. All four volumes that make up the 40th Anniversary Yearbook offer invaluable insights for teacher educators and educational researchers the world over, offering international perspectives from North America, Europe, South America, Asia, Africa, and Australia.

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

Literature on academic entitlement is almost always associated with students with little examination of entitlement with reference to educators. Feelings of entitlement among educators make them hold onto rigid 'inherited scripts' and constrain the development of flexibility required in this global and technologically disruptive era. It is imperative that we understand how entitled behaviours are triggered in the discursive context of teachers' practice. Understanding Excessive Teacher and Faculty Entitlement develops a significant body of professional knowledge by providing a deeper and sympathetic understanding of what manifests itself as 'excessive entitlement'. The volume presents a theoretical framework within which one can investigate and articulate issues and helps those concerned with education and teacher education internationally to get a sense of the complexities surrounding teachers' work. Bringing together researchers from diverse geographical contexts, this timely book primarily addresses educators and researchers with a spin-off to human resource management in diverse organizational settings.

From supernovae and gamma-ray bursts to the accelerating Universe, this is an exploration of the intellectual threads that lead to some of the most exciting ideas in modern astrophysics and cosmology. This fully updated second edition incorporates new material on binary stars, black holes, gamma-ray bursts, worm-holes, quantum gravity and string theory. It covers the origins of stars and their evolution, the mechanisms responsible for supernovae, and their progeny, neutron stars and black holes. It examines the theoretical ideas behind black holes and their manifestation in observational astronomy and presents neutron stars in all their variety known today. This book also covers the physics of the twentieth century, discussing quantum theory and Einstein's gravity, how these two theories collide, and the prospects for their reconciliation in the twenty-first century. This will be essential reading for undergraduate students in astronomy and astrophysics, and an excellent, accessible introduction for a wider audience.

Bridging a gap in the literature by offering a comprehensive look at how STEM teacher education programs evolve over time, this book explores teachHOUSTON, a designer teacher education program created to respond to the lack of adequately prepared STEM teachers in Houston and the emerging urban school districts that surround it. Providing a systematic investigation of how prospective STEM educators are cultivated to be subject matter specialists and culturally relevant teachers, the authors of this volume delve into the academic, professional and personal perspectives of teacher experiences to emphasise the impact on prospective and unfurling teaching careers. The topics include the influence of parents, teachers and professors on educator development and how internships function as a form of professional development, in addition to the influence of National Science Foundation-funded STEM scholarships on the careers and lives of the teachHOUSTON graduates. Because STEM education is vital to human and economic prosperity, this volume is of interest to both national and international readers.

A fascinating illustrated look at various forms of Japanese popular culture: pop song, jazz, enka (a popular ballad genre of music), karaoke, comics, animated cartoons, video games, television dramas, films and "idols" -- teenage singers and actors. As pop culture not only entertains but is also a reflection of society, the book is also about Japan itself -- its similarities and differences with the rest of the world, and how Japan is changing. The book features 32 pages of manga plus 50 additional photos, illustrations, and shorter comic samples.

A large amount of research effort goes into assessing the health benefits of a plant-based diet, resulting from human desire to consume a more sustainable diet that is less destructive of the earth's natural resources. In addition, a growing number of people are choosing the vegan or total vegetarian diet because of the potential to greatly reduce the risk of chronic diseases and mortality rates. Although this interest in plant-based eating is popular, there exist concerns on the safety of some vegetarian diets, especially a vegan diet. This book describes issues of the vegetarian diet and outlines ways to prevent nutrient deficiencies. Vegetarian Nutrition and Wellness focuses on synthesizing research around vegetarian diets and human health. A major section of the book deals with how a vegetarian diet protects population groups from the major chronic diseases, such as cardiovascular diseases, obesity, and various cancers. Based upon ecological and clinical studies, chapter authors explain the health-promoting properties of plant-based diets, and compare/contrast health outcomes obtained from consuming omnivorous diets with a vegetarian or vegan diet. Fruits and vegetables figure prominently in vegetarian diets and provide a substantial effect in disease reduction and health-promoting properties of a plant-based diet. Vegetarian Nutrition and Wellness is written for the academic community, registered dietitians, health professionals, and graduate students in nutrition and public health. Each chapter provides a comprehensive review of the scientific literature and includes a concise summary at the beginning of each chapter. The time is ripe for this book to update the scientific community with a collage of well-documented topics on vegetarian nutrition.

All countries in the world understand that education is vital to human and economic prosperity and that teacher education unavoidably is implicated. But the snag is this: political forces shaping public opinion in individual nations (particularly the U.S.) are deeply divided concerning how teacher education should proceed. This book acknowledges this Achilles heel tension, but does not become weighed down by it. Instead, it focuses on the practical (t) (Schwab, 1969), matters that have been locally deliberated and enacted. Pedagogies are named, origins (cultural/practical/theoretical/policy roots) are traced and a live example of the pedagogy unfurling in the local setting is presented from an insider-view.